American Indian Council on Alcoholism (AICA)
Expanding the Reach of Recovery Services
American Indian Council on Alcoholism (AICA)
Our goal was to promote the American Indian Council on Alcoholism (AICA) facility as a vital resource for Native communities, increasing awareness of its services, programs, and new e-course offerings.
Native Reach™, a division of KAT & Company, partnered with the American Indian Council on Alcoholism (AICA) to create a multi-deliverable campaign, focused on awareness and promotion of AICA services. The campaign successfully reached its target audience, driving new traffic to the website and e-learning content
To effectively achieve the campaign goals, Native Reach™ created a robust media strategy, including digital ads, print materials, marketing outreach, and more. Each component highlighted the services and messaging of AICA, creating a cohesive flow to the campaign.
The success of each deliverable pushed the campaign to reach its goal through innovative tactics and cohesive messaging:
- The media ads collected an impressive total of over 1.2 million views
- GoodHealthTV® aired the ad over 15,000 times
The campaign drove traffic to newly developed webpages and e-learning content.